Case study · Patterns store and online courses
Ecommerce website for Pageant Patterns
A WooCommerce store for custom pageant dress patterns, with sewing courses sold in the same checkout. It replaced a site where customers often couldn’t finish an order.
- Client
- Pageant Patterns
- Based in
- Connecticut
- Built with
- WordPress, WooCommerce, LearnDash
Where it started
The old site was on unreliable hosting and hadn’t been built well. Customers regularly couldn’t place an order or get through checkout, and the site went down often enough to cost sales.
The new site also needed to sell sewing courses next to the patterns, in one store.
What we built
A new store on WordPress and WooCommerce, with courses connected to the same cart.
- 01
A store rebuilt on WooCommerce
Patterns are grouped into clear categories, and every product page is built around the design photos and pattern details.
- 02
Courses in the same checkout
LearnDash is connected to WooCommerce, so a customer can buy a pattern and enroll in a sewing course in one order.
- 03
Gift cards
Customers buy gift cards right in the WooCommerce store and can send them as a gift straight from the website.
- 04
A built-in blog
A blog on the same site, sharing the store’s look, for news, sewing tips and new patterns.
- 05
A design that works on phones
A modern, mobile-first layout that keeps the patterns front and center on any screen.
- 06
Reliable hosting
The store moved to our managed WordPress hosting, with updates, security and backups taken care of.
- 07
SEO groundwork
Clean page structure, unique titles and descriptions, and product and course pages that Google can read.
The result
Ranked #1 on Google for “pageant sewing classes” within 30 days of launch.
Patterns and courses now sell through one checkout.
Get a Free QuoteMighty Web Designs did a fantastic job on my new website. My old site had problems nobody saw coming, and they took on the extra work with patience and professionalism. Their customer service is outstanding, they taught me a lot along the way, and they made sure every detail was right. I highly recommend them.
Inside the site
4 pages from the finished website.
The services behind it
What we did for Pageant Patterns, and what we can do for you.