Websites for Online Retailers

Clear categories, filters built around how your customers browse and a search box that returns sensible results are the core of the store. If people can’t find a product, the rest of the site hardly matters.

Collections for occasions, best sellers and new arrivals give browsers somewhere to start. Related products on each page help them find a second thing to add to the cart.

A slow store loses shoppers, and on phones it loses them faster. Product and category pages are kept light, images are optimized and the checkout stays quick.

In practice that means fewer heavy apps and plugins, modern image formats and testing on real phones over a mobile connection, the way a shopper waiting in a parking lot would see the store.

The checkout offers guest checkout, Apple Pay and Google Pay, and shows shipping costs well before the last step. A shipping charge that appears at the last moment is a common reason carts get left behind.

Before launch we run through the whole path, from product page to order confirmation, on phones and desktops. Discount codes, shipping rules, taxes and the emails customers get afterward are all part of that test.

The first order is the expensive one to win. Email signups, abandoned cart reminders, subscriptions and loyalty perks make a second order more likely.

Customer accounts make reordering simple. Follow-up emails can share care tips, ask for a review or give a reason to return, and once they’re set up they run on their own.

Moving to or from Shopify, WooCommerce or another platform means moving products, customers and orders, and redirecting every old URL to its new home.

The current store stays live until the new one is ready and you’ve approved it. After the switch we check redirects, rankings and tracking, because those are the things that tend to break quietly.

Ecommerce tracking in Google Analytics shows which products, pages and channels produce the revenue.

Once purchases, carts and checkouts are tracked properly, you can judge each ad and email campaign by the orders it brought in, and spot the ones that only brought clicks.