Case study · Hiking gear store

Hiking gear store for North Peak Supply

A WooCommerce store for hikers that leads with photography from the trail and makes the right gear quick to find.

Client: North Peak Supply
Built with: WordPress, WooCommerce, Mailchimp
Payments & shipping: Stripe, PayPal, FedEx
Services: Ecommerce Websites WooCommerce Development Search Engine Optimization

The challenge

Gear stores often bury shoppers in dense catalogs and spec sheets. That’s hard on beginners and slow for people who already know what they want.

North Peak needed a rugged outdoor look that still made shopping easy, with clear categories, good filters and product details you can trust.

A store built around outdoor photography, with clear categories and filters.

01
Category-first navigation
Clear categories that let shoppers start broad and narrow down.
02
Filters that save time
An advanced filtering system that narrows the catalog quickly.
03
Product pages with clear specs
The details shoppers compare, laid out cleanly next to large photos.
04
Comparisons and recommendations
Product comparison and related-product suggestions to help shoppers decide.
05
Buying guides and reviews
Gear guides and customer reviews that answer questions before checkout.
06
Email and speed
Mailchimp signup for the newsletter, with caching and a CDN to keep image-heavy pages fast.
07
Pay by card or PayPal
Shoppers pay by card through Stripe or check out with their PayPal account, whichever they trust more.
08
FedEx shipping, priced at checkout
Gear ships with FedEx, and shoppers see their shipping options and cost before they pay.