Ecommerce
AI & Automation
Give every product a page worth buying from.
Consumer brands often sell in more than one place: on their own site, in stores, through distributors or on marketplaces. The website has to support all of it and still tell one clear brand story.
The site shows off the products and explains what makes them different. Then it points each visitor somewhere useful: the online store, a retailer nearby or the wholesale form.
As the line grows, new products slot into the same catalog without a redesign.
Some brands sell only on their own site, others mostly through stores, and plenty do both, like SKM Industries in Olyphant, a maker of marking tools and craft products whose website we built.
Products, ingredients, where to buy and wholesale inquiries.
Room-by-room collections, materials and care instructions.
Product finders by pet and size, reviews and subscriptions.
Clear ingredients, how-to-use guides and repeat ordering.
Large catalogs with specs, product codes and retailer links.
Gear stories, sizing help and filters by activity.
Products are organized by category, use or collection, with filters that make sense to the people buying them. The same setup works for a line of five products or five hundred.
Specs, sizes, materials, product codes and downloads such as spec sheets, safety data sheets or instructions live on each product page. Retailers and customers find their answers without having to email you.
People want to know why you make what you make, how it’s made and who it’s for. On a crowded shelf or a page of search results, that story is often the reason they pick you over a cheaper lookalike.
It shouldn’t live only on the About page. We carry it through the homepage and the product pages too, in photos of your materials, your process and the people behind them.
Selling direct runs on WooCommerce or Shopify, with bundles, subscriptions or gift options if they suit what you make.
Shipping rules, taxes and order emails are set up and tested before launch. After that, orders come to you, and new products or price changes go up when you send them over.
Ecommerce websitesIf your products are on store shelves, a where-to-buy page or store locator sends people who are ready to buy straight to your retail partners.
Product pages can offer both routes, buy online or find it nearby. Your retailers get the support, and shoppers who would rather order from you still can.
Retailers and distributors get a page of their own, and their inquiries reach whoever handles trade accounts instead of disappearing into the general inbox.
Terms, minimums, private label options and a downloadable catalog can go there too. When you’re ready, approved trade buyers can have their own login and pricing.
A new product deserves more than a line in the catalog. It gets a landing page built around the campaign that sends people to it, plus an email signup for anyone not ready to buy yet.
With tracking connected to your ads, Google Analytics shows which launches, channels and products bring in the most revenue.
Digital marketingThe pages that move a product from “interesting” to “in the cart.”
Every product, organized and filterable.
Photos, specs, sizes, reviews and buying options.
Who you are, how it’s made and why it matters.
Retail partners and a store locator.
Trade terms and an inquiry form for stockists.
Focused pages for new products and campaigns.
Show how it’s made and where to buy it.
Shoppers can order direct, retailers can find your wholesale terms, and everyone gets the same brand story.
Let’s talk productsNorth Peak Supply · Hiking gear store
A WooCommerce store for hiking gear that leads with trail photography and lets shoppers browse by category.
View projectOak & Ember · Furniture store
A warm, image-led WooCommerce store for handcrafted furniture, where shoppers browse by room or by collection.
View projectSKM Industries, Inc. · Marking tools manufacturer
Product pages for markers, office supplies, craft products and DIY solutions, with distributor and private label information.
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Selling direct while pointing shoppers to retailers, connecting marketplaces like Amazon and handling wholesale inquiries.
Yes. Many brands do both. Each product can have its own buy button, retailer links or both, depending on how you sell it.
We can connect your store to the tools and sales channels you use, depending on the platform. We’ll confirm what’s possible for your setup in your quote.
We add a wholesale page with your terms and an inquiry form where retailers can request pricing or an account. Your sales rep gets an email with the store’s name, location and what they want to carry. We can also set up a wholesale shop where approved buyers see their own prices.
It depends on the number of products, whether you sell online and the features you need. Every project gets its own quote after we talk.
More answers on our web design FAQ page. Still have a question? Call 570.955.6916 or send us a message.
Services product brands use most.
