Beauty Website Design

The gallery is where a lot of new clients make up their mind. It loads quickly on a phone and can be filtered by service, which means the bride looking for updos never has to scroll past twenty color corrections to find them.

Before-and-afters, each stylist’s portfolio and a few photos of the space itself all have a place. Every image is compressed for speed and given a real description, which also helps your work turn up in Google Images.

Keep the booking system you already use. Most of them, including Square, Vagaro, Fresha, Boulevard and GlossGenius, offer a booking link or widget that we build into the site, with a Book button that follows visitors from page to page.

On phones it stays within reach of a thumb. Each service can link straight to its own booking page, with your deposit and cancellation policy right beside the button instead of turning up at the last step.

Clients want to know what a service costs, how long it takes and what’s included. Put that on the page and you stop answering the same three questions by text while you’re with a client.

Services are grouped by category, so a blowout isn’t buried under every color option. Your main services can each have a page of their own too, and those are the pages that can show up when someone searches “balayage near me.”

The products on your retail shelf can sell online as well, and so can a line of your own. Product pages cover ingredients, shades, sizes and how to use each one.

Gift cards and bundles can be added too. For the products clients run out of regularly, a subscription means the reorder happens without anyone having to remember it.

New clients lean heavily on what other clients say. Your Google reviews and real client photos go on the service pages and near the booking buttons, where someone is deciding whether to commit.

Bios, training and certifications matter as well, especially for color, extensions and skin treatments. Someone booking a color correction with a stylist they’ve never met will look for that stylist’s training before they commit.

Beauty searches often include a place: “salon near me,” “lash extensions in Scranton.” Pages for your services and your area give Google what it needs to put you in those results.

Google also checks that your details agree with each other. We make sure your name, address, hours and services read the same on your website, your Google Business Profile and your booking pages.