Case study · Clean skincare store
Skincare store for Glow Organics
A WooCommerce store for a clean beauty brand, built to explain ingredients clearly and make reordering easy with subscriptions.
- Client
- Glow Organics
- Built with
- WordPress, WooCommerce Subscriptions
- Payments & shipping
- Stripe, PayPal, FedEx
The challenge
Skincare shoppers read labels. They want to know what’s in a product, what it does and how to use it before they buy.
Glow Organics needed that information up front, in a clean, calm design, with a short path to checkout and an easy way to reorder.
What we built
Product pages that explain each product before the shopper buys.
- 01
Ingredient-first product pages
Key ingredients, benefits and how to use each product, near the Add to Cart button.
- 02
Subscriptions
Subscribe-and-save options for the products customers reorder.
- 03
Skincare education
Short guides that help shoppers choose a routine.
- 04
Reviews and ratings
Customer reviews on every product.
- 05
Recommendations
Related products that complete a routine.
- 06
Email signup
Email capture connected to the brand’s marketing.
- 07
Card and PayPal checkout
A short checkout that takes cards through Stripe, plus PayPal for shoppers who prefer it.
- 08
FedEx shipping
Orders go out with FedEx, with the shipping options shown at checkout.
Design direction
Soft sage accents, cream backgrounds and natural product photography, with lots of space so the products and ingredients stay in focus.
- Sage Green#A8B5A2
- Soft Cream#FAF7F2
- Warm Nude#D9B8A7
- Olive Gray#7B8474
- Deep Espresso#3A312D
Inside the site
3 pages from the finished website.
Planning something similar? Tell us about your project.
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The services behind it
What we did for Glow Organics, and what we can do for you.