Case study · Women’s fashion boutique
Boutique clothing store for Luna & Pine
A WooCommerce store for a coastal women’s clothing brand, with soft neutrals, editorial photography and a shopping flow planned for phones.
- Client
- Luna & Pine Boutique
- Built with
- WordPress, WooCommerce
- Payments & shipping
- Stripe, UPS
The challenge
A boutique has to feel premium without slowing shoppers down, and that’s hardest on a small screen.
Luna & Pine needed a store that looks like the brand and is still quick to shop, with whitespace, soft type and simple navigation doing most of the work.
What we built
The features a growing boutique needs, in a layout that stays out of the way.
- 01
Instant product filters
AJAX filtering that updates the results without reloading the page.
- 02
Quick add to cart
Shoppers can add a piece straight from the collection page.
- 03
A simpler mega menu
Collections grouped so the menu stays short on small screens.
- 04
Galleries made for phones
Mobile-friendly product galleries that are easy to browse with a thumb.
- 05
Instagram and newsletter
An Instagram feed and email signup built into the layout.
- 06
A checkout made for phones
A streamlined WooCommerce checkout that’s easy to finish on a small screen.
- 07
Stripe payments
Cards go through Stripe in a short checkout that works well on a phone.
- 08
Shipping through UPS
Orders ship with UPS, with the shipping cost shown before the shopper pays.
Design direction
Warm neutrals, editorial layouts and soft coastal photography, with clean spacing that keeps attention on the clothes.
- Soft Sand#D7BEA8
- Warm Beige#C7A88B
- Cream White#F7F3EE
- Driftwood Taupe#A98D79
- Charcoal Accent#2A2A2A
Inside the site
3 pages from the finished website.
Planning something similar? Tell us about your project.
Starting or growing a boutique? Tell us about your shop and how your customers like to buy.
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The services behind it
What we did for Luna & Pine, and what we can do for you.