Case study · Furniture store

Furniture store for Oak & Ember

Oak & Ember makes handcrafted furniture and home decor. Its store needed to show off the craftsmanship and still be quick to browse on a phone.

The challenge

The collections felt disconnected from each other, the large photos slowed pages down and moving between collections on a phone was awkward.

The store needed a stronger identity and a layout that lets the craftsmanship carry the page.

A calm, image-led store with the structure to handle a large catalog.

01
Collection layouts
A custom homepage and collection pages built around full-width lifestyle photos.
02
A clearer mega menu
Navigation redesigned so moving between collections is simple, on a phone too.
03
Product filters
Advanced WooCommerce filtering and a category structure planned for search.
04
Product galleries
Large galleries that show the wood, the finish and the details up close.
05
Fast with big photos
Image optimization so high-resolution photos don’t slow the store down.
06
A simpler checkout
A streamlined checkout that keeps the focus on finishing the order.
07
Two ways to pay
Card payments run through Stripe, with PayPal right next to them for shoppers who’d rather use PayPal on a larger purchase.
08
Delivery scheduled at checkout
Shoppers schedule their delivery at checkout, with the options based on the weight and size of what they’re buying.